White label link building your clients see as your own work
Sell links under your own brand while we handle prospecting, writing and placement in the background. Reports carry no trace of us, and you set your own margins.
White label link building lets your agency sell backlinks under its own brand while we fulfil every order in the background. You keep the client, we place the links, and you receive unbranded reports to forward as your own.
We built this program around 3 problems agencies report most: inconsistent freelancers, reports covered in another company's logo and margins squeezed by surprise costs. Our wholesale prices are fixed, our guarantees are in writing and there is no contract to sign.
Zero branding anywhere
Reports, documents and live snapshots contain no mention of our name, logo or domain.
Every client, one order form
Add placements for different client domains in a single checkout and track each one separately.
Margins you control
Fixed wholesale pricing means you know your cost and set your own retail rate.
What is white label link building?
White label link building is link fulfilment you resell under your own brand, with our name removed from every deliverable. We handle prospecting, outreach, writing and placement. Your agency handles the client, the strategy and the presentation.
Link building is one of the hardest services for an agency to staff. It takes constant prospecting, writing capacity and daily email work. A white label partner turns that overhead into a fixed cost per link. Agencies still deciding whether to hand off the work can read our guide on how to outsource link building. For the wider reselling model beyond links, see what white label SEO is.
How do our white label link building services work?
Our white label link building services run in 6 steps, with links typically live within 14 days.
- Send your first order: use the order form or email for every client, with no separate reseller setup.
- Add client orders: enter each client's target URLs and anchors, and label them by client.
- Approve sites (optional): check prospects against a client's preferences before writing begins.
- Let us place the links: native English writers create the content and our team secures placements.
- Download unbranded reports: each report lists live URLs and metrics with no reference to us.
- Present results as yours: add your logo and commentary, then send it on.
Want to see one first? Download a sample report.
How much does white label link building cost?
White label link building costs $62 to $388 per guest post and $59 to $379 per niche edit at wholesale. Every price below is what you pay us. What you charge your client is your decision, and a monthly spend subscription takes 10% off.
| Service | Wholesale price | Typical use for your clients |
|---|---|---|
| Guest post, DR 10+ to DR 60+ | $62 to $388 | Core monthly link building |
| Niche edit, DR 10+ to DR 60+ | $59 to $379 | Fast authority from aged pages |
| Link building packages | $510 to $4,080 | Done for you monthly bundles |
| Brand listicle or review | $286 | AI search visibility |
| Local citations, 50 to 300 | $76 to $245 | Local SEO clients |
| Press release distribution | From $97 | Launches and announcements |
The 10% subscription applies to every line in this table.
What margin does a link building reseller make?
A link building reseller keeps the gap between our fixed wholesale price and the retail price the agency sets. The example below uses our real DR 30+ guest post price and an example retail price of $150. Your own retail rate replaces the $150.
| Line | Standard | With 10% subscription |
|---|---|---|
| Our wholesale price, 1 DR 30+ guest post | $102 | $91.80 |
| Example retail price you charge | $150 | $150 |
| Gross margin per link | $48 | $58.20 |
| Client buying 10 links a month: your cost | $1,020 | $918 |
| Client buying 10 links a month: your gross margin | $480 | $582 |
Your margin pays for strategy, reporting and account management time. Our guide to SEO pricing models compares per link pricing with monthly retainers.
Who is our reseller program built for?
Our reseller program serves 4 types of seller who want link building on their menu without an outreach team.
- Full service digital agencies that sell SEO alongside web design, ads or social.
- SEO agencies whose outreach team is at capacity and want overflow support.
- Freelance consultants who offer link building without doing outreach personally.
- Web design studios adding a monthly SEO retainer to keep clients after launch.
Agencies reselling wider SEO, such as citations, PR and content, can order it all the same way through our SEO reseller program.
How do we protect your client relationships?
We protect your client relationships with 5 written rules that apply to every order.
- We never contact your clients directly.
- Our content, publisher emails and reports never name our company.
- We check every link against its guaranteed DR and traffic at placement.
- We replace lost links for life, so a placement never quietly disappears.
- We refund you when we miss a guarantee.
We also keep client data private. Target URLs, anchors and domains are used only to fulfil your orders and never shared with other customers. Every emailed report stays in your inbox after a client leaves, so you can hand over a clean record of every placement.
See how an order works
From order to live link in four steps. You get an email update at each step and an unbranded report at the end.
Related guides
What Is White Label SEO? Definition, Process and Costs
What is white label SEO? A partner does the SEO work and your agency sells it as its own. How it works, who does what, a cost example and how to vet one.
How to Outsource Link Building Without Losing Control
Planning to outsource link building? Learn when it beats in house work, how to vet a provider, what to ask before you sign and the red flags to avoid.
How to Get SEO Clients and Keep Them Longer
How to get SEO clients: pick a niche, send specific audits, build referral and partner channels, follow a 30 day plan and turn calls into retainers that last.
White label link building questions
What does white label link building mean for my clients?
Your clients see only your agency. We fulfil the link building orders you sell under your brand, then deliver reports without our name or logo. Prospecting, outreach, writing and placement happen behind the scenes. The service looks like work your own team produced from start to finish.
Is there a minimum order for resellers?
No, there is no minimum volume, setup fee or contract. You can order a single guest post for one client or dozens of placements across different domains. Agencies that order every month usually subscribe to a monthly spend, which takes 10 percent off every order and keeps costs predictable.
Can I put my own logo on the reports?
Yes, our reports are fully unbranded, so you can add your logo, colors and commentary before sending them. Each report lists every live URL with its metrics. Agencies often paste the data into their existing monthly client report, so links sit beside rankings and traffic.
Do publishers know the link is for my client?
Publishers see a relevant article with a link to your client's site, and nothing more. Neither your agency's name nor ours appears in the content. Our outreach focuses on topic fit and content quality. That keeps the placement natural and avoids drawing attention to the commercial relationship behind it.
How do I price link building for my clients?
Add a margin to our wholesale price that covers your strategy, reporting and account management time. Our prices are fixed and published, so you calculate the margin before you quote. A DR 30+ guest post costs you $102, or $91.80 with the monthly subscription.
Can you handle clients in different niches?
Yes, we prospect fresh for every order based on the client's niche and target page. One agency can order for a dentist, a software company and an online store at the same time. We do not accept gambling, adult or similar restricted niches, so confirm each client fits before ordering.
Start building links in minutes
Place your first order in minutes. We email you at every stage and send an unbranded report when links go live. No contracts, no minimums.