White label SEO reseller program for agencies that want to grow without hiring

What can you sell as a white label SEO reseller?

As a white label SEO reseller, you sell links, digital PR, AI mentions, citations and content under your own brand. We deliver behind the scenes. Reports, emails and invoices never mention us, so your clients only see your agency.

Reseller rates unlock automatically as your monthly spend grows. Send bulk orders as one spreadsheet by email, and a dedicated manager keeps them on track. Reports arrive as an unbranded PDF and CSV for each client, ready for your logo.

How do you price white label SEO services with healthy margins?

Price white label SEO services on the outcome and your time, not on cost plus a markup. Clients pay for strategy, communication and accountability, which you provide, as well as the delivery we handle.

1. Package outcomes: sell a monthly program with clear deliverables, not a list of links.
2. Include your time: account management, reporting calls and strategy belong in the price.
3. Keep tiers simple: 3 clear options sell faster than a custom quote every time.
4. Review quarterly: margin widens as your volume grows and reseller rates improve.

Here is a worked example. A client retainer of $1,500 includes our Growth package, which costs you $918 with the 10% subscription saving. That leaves $582 for strategy, reporting and margin.

Our guides on what white label SEO is and how to win more SEO clients cover positioning and sales.

How do SEO resellers keep clients happy?

SEO resellers keep clients by setting realistic timelines, reporting the same metrics each month and leaning on written guarantees. Retention is where a reseller wins or loses.

• Set timelines: links go live within 14 days, and rankings take longer to move.
• Report consistently: share live URLs, DR and traffic each month, as in our sample report.
• Label every order: name the client so email updates and reports stay separate.
• Lean on guarantees: lifetime replacement and refunds protect your reputation.

One emailed spreadsheet launches bulk orders for every client at once. Agencies whose main product is links can see that service on our white label link building page.

What margin does a white label SEO reseller make at 1.5x or 2x?

A white label SEO reseller makes a 33% margin at a 1.5x markup and a 50% margin at 2x on our public prices. Apply one consistent multiplier to our cost, then check the result against what your market pays. The retail figures below are worked examples, not recommendations.

Subscribing to a monthly spend lowers every cost by 10%. The Growth package drops to $918 while your retail price stays the same. Reseller rates that unlock with volume widen the gap further.

Treat the multiplier as a starting point. Price higher where you add strategy, reporting calls or industry expertise. Keep simple add ons such as citations close to cost to win the larger retainer.

What are the onboarding steps for new reseller partners?

Reseller onboarding takes 6 steps, with no minimum spend, and you order at public prices from the first step.

1. Start with no signup: use the order form or email us and order straight away.
2. Label work by client: name the client on each order so updates and reports stay separate.
3. Pay by secure link: we email a Stripe payment link for every order.
4. Forward unbranded reports: each report arrives by email as a PDF and a CSV, ready to send under your brand.
5. Place a test order: start with a small mixed order and review the sample report format before you sell at scale.
6. Scale with bulk orders: email one spreadsheet to launch campaigns for every client at once.

Quote clients fast with our link building cost calculator, and resell ready made bundles from our link building packages. Our guide to SEO pricing models compares retainer and project pricing. Resellers who standardize pricing and onboarding early spend less time quoting and more time selling.